The Kodak EasyShare P880 is the flagship model of the manufacturer’s new Performance Series. The 8 megapixel digital camera was announced in August 2005 and released just in time for the holiday shopping rush. With its 1/1.8-inch CCD and Kodak Color Science Chip, the P880 has SLR-like qualities while still being marketed as easy to use. While it is SLR shaped, the wide 24-140mm (equivalent) Schneider-Kreuznach 5.8x optical zoom lens cannot be taken off. The Kodak P880 also has a 2.5-inch LCD screen and an electronic viewfinder. This SLR-shaped digital camera sells for a retail price of $599, which is more than most compacts but less than even entry level consumer DSLRs. This is exactly where Kodak wants the P880.